FC Retreat was born out of a fitness community created by Jake Wright for physicians who are also mothers. He had developed a fitness program to fit the participants' busy lives but had noticed a strong desire by the participants to meet in person. FC Retreat is held in the Rocky Mountains so featuring the three sisters' mountain range was a perfect fit for this brand. The final mark feels like it could be stitched on a backpack or worn proudly on a tee during a sweaty workout.