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Client

Professional Association of Resident Physicians of Alberta

Overview

The Professional Association of Resident Physicians of Alberta was looking for a new brand that felt more youthful and would appeal to its younger members. Because resident physicians are fluid, the demographic they are looking to represent doesn't change, so having something fresh was essential. The resulting brand mark takes the icon of a stethoscope, a symbol associated with becoming a physician, and creates an image that features all of the Alberta landscape within it.