my design process.

Consultation: getting to know you. 

When starting the process of design with a new client, I like to meet them either in person or over video chat to get a true understanding of their needs and how I fit into the puzzle that is their brand. 


Whether an established company or a new business just starting out, I get to know each client I take on so that I can help them reach their end goals in a smooth, successful manner.  We discuss who they are as a brand, what their brand aesthetic is/will be, and what exactly they are looking for moving ahead. All of this information helps me shape what the visual personality of the brand will be and ensure it communicates who each client is. 


a Brand.

Creating your brand from start to finish.

After the initial consultation for a brand, I work on developing concepts that are tailored to each client. No two logo concepts I create are the same. Every client is different and their brands should be too. All the designs will begin with a process fo research and sketching to establish what each design will look like before moving on to the computer.


For every brand I take on, I develop 3-4 initial concepts that are presented to my client. From there we would work together to make requested revisions and perfect the design of your logo. All brand concepts are initially presented in grayscale, and I work in grayscale until we have the logo design set. Once the concept is finalized we go through a colour stage where I present a variety of colour options to find the perfect fit for the client. 


When the brand is completed, I provide each client with a set of file formats that would include any of the file types that might be needed in the future (such as: ai, eps, pdf, psd, png, tif and jpg in a variety of colour formats). It also includes a colour and typeface guide of your logo as well as a format usage guide.