Szechuan Paramount had recently rebranded but hadn't done much with its new logo. They wanted to infuse the history behind their restaurant into their new locations and wanted to create a mural that told their story. Using the noodles from their logo to create a path, this illustrated mural brings personality into their spaces and is easily adaptable to fit the wall shape at new locations. With the new murals up, we got to work on their website. It needed to strongly feature its food and make it easy for customers to get to the online ordering for each location. They had previous issues with people ordering from the wrong location, so ensuring each location was clealy noted was essential. We rounded it out with new menu boards to make ordering easy.

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This new cohesive, clean and unified collateral allows their brand and food to shine and stand out from the crowd.