Soar Bounce Fitness is the newest fitness program to launch in Edmonton. The program was created by Megan Clark and Elissa Jamieson, the owners of Barre Body Studio Edmonton. They wanted to create a more intense cardio program that perfectly compliments barre and gets that heart rate up. Soar Bounce Fitness is all run on Bellicon rebounder trampolines and it engages every muscle in the body, providing a total strength workout while burning more calories per minute than biking or running.
Megan and Elissa had very general directions for what they were hoping to see in the Soar logo. They wanted something with movement, something that communicated the idea of flying, soaring, but keeping the design more abstract, avoiding any literal interpretations of those concepts. They showed some samples of logos they liked, but were really open to any ideas I had.
For the initial concepts I created, I wanted to give that sense of lifting, rising and moving upwards. I wanted to play with a mix of geometric shapes and circular forms, keeping all the typography strong, as the design will hopefully someday be appearing on apparel.
Megan and Elissa had two concepts they were really drawn to, but preferred concept 2, with the A turned into an icon. This was absolutely my favorite design of the options I presented, as I loved how strong the monogram was on its own. They asked to see some different options for the wings moving through the triangle, just to see how it looked, and I was happy to provide those.
We thinned out the font, and played with some additional options that had a bit more movement for the wing running through the design. I also modified the original design to have the thinner font (which they both preferred).
Sometimes you just need to experiment to be sure of your decision, that is part of the process, and something I expect. They decided on the latest version with the V bird in the triangle! I adore this logo and I am so proud to have been a part of the development of this new fitness program. I have been bouncing on the rebounders between teaching barre classes, but I can't wait to take my first official Soar class!