This logo was created to Fort McMurray based Rebus Builders. Rebus Builders previously specialized in plastering, but were rebranding to become Rebus Builders, as they were moving in to full development. Having been in business for over 20 years, they wanted this new logo to have a fresh take on their brand, and appeal to younger families, commercial and residential development.
Rachelle with Rebus Builders specifically mentioned wanting to see something that made use of a house and/or blueprints. I wanted to play with those ideas, but also show other options for the design.
I played with stong geometric shapes in the intial designs, playing with the lines that occur in all building. I did show one design based on the idea of blueprints, but also using those lines to create a house shape.
We changed up the supporting font to have a bit more contrast to the main font in the logo. From there we worked on colour. Rebus was naturally drawn to more neutral fonts, but I wanted to push them toward something with a bit more pop. I showed them several options, and we found the middle ground that felt best for them. Using a blue-gray with a navy was the best fit for Rebus Builders. It gave them the modern tone to the design that they were looking for right from the beginning.