One of the last projects that I worked on while at Woodward Design was the new logo for the Edmonton International Street Performers Festival. The festival had an in-depth report written about what its core values were, and it all boiled down to a smile. The festival at its centre is all about making people smile and have fun, and they wanted to communicate these values in the new logo.
For this project, we decided that each member of the studio would create one concept (3 concepts total) and they would be presented in a more flushed out way, including colour variations of the logo, a colour palette and examples of the logo being applied.
I was thrilled when the festival selected my design as the new logo for the festival. I also was able to work on the new festival season creative and I am very excited to see that around the city come festival time.