Filigree Patisserie is a high end pastry brand that specializes in french macarons. When approaching the new brand, Filigree was looking for something that truly captured the swirls and scrolls of a filigree, and make that the focal point of the design. They wanted to steer clear of any literal visuals of a macaron, as they wanted their brand flexible that it could expand into other products.
Once the logo was developed, we flushed out the brand with beautiful maracon boxes that featured a gold foil on all the gold accents of the design. This design had to be versatile enough that it would work on the small and large sized boxes, and would capture the eye in cafes and at farmers markets.