Client

Canadian Industrial Electrical Supply Ltd.

Overview

Canadian Industrial Electrical Supply Ltd. has been around since 1989. With the previous owner retiring and passing the business to his children, the new owners decided it was time for new branding. They wanted to honour the past in the new branding but also create something versatile. The new type-based solution allowed the maple leaf from the previous logo to be carried forward and features flowing typography so smooth it received a spot in the 2022 Logo Lounge Book series.