Soar Bounce Fitness
Fitness in Edmonton is an every changing market, and being the one to bring the next big thing to the market needs to be done with a bang. Soar Bounce Fitness uses bungee based mini-trampolines to create a class that is fun, effective and cardio intense. When developing the brand, the idea of jumping, leaping, and bouncing were top of mind. The letter A in the brand name was transformed into an abstract bird icon, that creates movement within the design.
This logo was then applied to apparel, swag and even floor decals within the studio space.