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Client
Instinct Construction
Scope
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Brand Development
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Business Card
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Presentation Folder
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Website Design & Development
Overview
The name Instinct Construction comes from the owner, Brad Litwin, ability to see potential in what can be done in a space without asking, that trust of gut instinct. When tossing out ideas, something that showed transformation or the development of ideas was mentioned. A logo with a strong icon was preferred right away, so we worked to develop an icon that would be modern, clean and simple, but was multidimensional.
The final result is an icon that has a rooftop flowing in a continuous line to form the filament of a lightbulb, reinforcing the idea of when those big ideas emerge when Instinct Construction looks at a space.